Value in the Marketplace
Knowing what you are worth in the marketplace is a key question for all entrepreneurs to ask themselves. This question can bring up all kinds of emotions and it is these emotions that can keep us blind to how our money is really working for us or not.
Knowing your value is part of how you decide what you are going to charge for the work that you do. This ultimately will impact your profitability.
The profitability is what ultimately impacts your ability to continue to grow your business and or your wealth.
So how do you go about figuring this out?
One element is understanding your brand.
What is your message to the world through the work that you do and what is the experience that you want your clients to have?
I had the joy of being interviewed by my friend Tiffany Scott who is a branding master and in her expert interview series she shares with you how to create an In-Demand Brand.
Listen in to the interview series here to understand how the branding process helped others be better positioned in the marketplace.
Then ask yourself what you can do to position your unique gifts in the marketplace so you can truly charge what you are worth.