March 11, 2021 CFO Agency

Time and Money

There is a dance between time and money.  When things are off in your money world it is typically an indicator of something bigger that is going on.  One of the first places to look at is how we are spending our time.  Most entrepreneurs are very hard working, filling all available time with productivity. 

The question is are we doing the right thing at the right time?

We are masters of deception, especially when it comes to our own limitations.  And on top of that we don’t know what we don’t know.  This is why we all need someone outside of ourselves to work with us.  Someone who is not as emotionally attached to our outcomes as we are.  Someone who will look at things with a fresh set of eyes and bring new ideas to bear.

People generally come to work with us when they hit a plateau with money.  They just can’t seem to get to that next level of income. One of the first places we look is at how they are spending their time.  It tells a lot about what is important to our client.  Then we get really clear on where they want to go.

When we have clarity in our money goals it is really easy to determine how we are going to spend our time.  To me clarity means that we know the numbers.  All the numbers – the revenues we desire to generate AND the investments required to generate the revenues.  Investments in people, systems and time.

How many times have you set revenue goals and found you didn’t make the mark?

I know I did it many times.  What I discovered is while I knew the numbers of what I wanted to generate and some of the high level investments required to make them I wasn’t gaining enough clarity at the detail level.  This is the space where you look at what I call your bandwidth.  What can you and your team really accomplish.  How much time does it really take to get a product or service first created, then marketed and sold and finally fulfilled?

This is the space where we truly begin to understand our value.  Time is the ultimate equalizer.  We all get the same number of hours in a day.  What is an hour of our time really worth?

When we are clear on our value and the impact our work has for our ideal client then the money becomes real.  It’s not a pie in sky concept or pricing, it’s a well thought out plan based in reality.

When the money is real you create it with grace and ease.  It’s a flow and a dance that makes life truly joyful.  I have not only experienced it myself but I see it over and over with my clients.  

What is one thing you could do today to gain clarity on what it really takes to share your gifts with the world?  Let us know we would love to support you in it.

To Your Abundance,

Sue

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