October 22, 2020 CFO Agency, Money, Perfectionism

The R Factor

What is your tolerance to risk?  

Would you consider yourself risk adverse or risk tolerant?

It really depends on the situation, right? For example if I were to ask you about horseback riding your answer may be very different than if I were to ask you about driving a car.  

So what makes the difference?

It’s your level of understanding or education on the matter and your experience.

My daughter has been riding horses since she was 6 years old.  She has made it her life’s work to work with horses and as such she doesn’t feel it’s risky being around them, either for herself or for her children.  Why, because she knows that no matter what happens she will be able to respond well.  She has worked with many many horses in all kinds of situations and those experiences are what make the proposition of working with horses feel safe for her.  She has a high level of confidence in her ability to do it well. 

Does that mean there is no risk?  Not at all.

The same holds true with money.

Learning to master the game of money is simply one of education and experience.  Unfortunately, so many of us have what I call negative nurture experiences around money, that make the thought of spending time learning about it and mastering it feel very risky.  This is why the first step is a willingness to be in the conversation.  

In the 30+ years I have been doing this work I see people’s money stuff show up in many different ways.  It can look like never spending a dime or it can look like spending every penny you have and then some.  It can look like over demanding controls or it can look like your head in the sand.  

If you are ready to be in the driver’s seat with your money and you are willing to be in the conversation in new and different ways, we would love to work with you! 

Reach out to us at wealth@thecfoagency.com and lets have a conversation to see if we are a good fit.

In Abundance,



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