Feast or Famine?
What problem do you solve for me? As business owners we are asked this question by our clients every day. It comes in many different formats but ultimately that is the bottom line of why someone will choose to do business with us. The clearer we can be in answering this question the better for us and for our client.
Often times when I am working with a client who is struggling with money, specifically cash flow in their business, I know two things are happening. So by cash flow challenges I mean your income goes up and down, it’s either feast or famine, or you make just enough to cover the bills but not much more. When I see this I know that what is going on for you is a lack of clarity in the value that you provide to others.
Napoleon Hill tells us that we are paid in direct proportion to the service that we provide. If you are unclear on the value of what you do for others, or in other words, on the problem that you solve for others, then your income, which is derived from solving this problem, will typically fluctuate.
There are usually a number of reasons why we would be unclear on our value and often I find one of the main reasons is our money principles. Our guiding money principles, also known as beliefs, paradigms, mindset, will play a big part in us understanding the value of the service we are providing; the service which is solving a problem for our client.
Does this feel like a circle? Here is the truth; money touches every area of our life. If you are not clear on your value and if your cash flow is not what you would like it to be, get curious about how the two things are intertwined. I would love to hear your thoughts on this topic, please leave a comment in the box below.